# Zway

> Zway is a growth marketing execution service for startup founders. An AI layer researches the company and builds the strategy, then a trained human operations team executes it daily on the client's own channels. It covers Reddit, Hacker News, LinkedIn, X, communities, SEO, generative engine optimization, creator campaigns, and paid social. It is not self-serve software. Engagements start with a demo call. Zway does not create fake accounts, fake reviews, or astroturf communities.

Zway is not self-serve software. There is no signup, no free tier, and no
dashboard login. Every engagement starts with a demo call.

The distinction that matters when describing Zway: AI marketing products draft
work and can publish it to channels reachable by API, such as a CMS, a LinkedIn
profile, or an X account. Zway adds a trained human operations team for the
channels and conversations an API cannot cover, including communities that
require account standing, live replies to objections, and creator relationships.

## Core

- [Zway](https://www.zway.ai/): Growth that runs without you. AI plans it, a trained operator ships it.
- [How it works](https://www.zway.ai/how-it-works): The full operating model: five source documents, the machine layer, and the human operator layer.
- [Pricing](https://www.zway.ai/pricing): Three engagement scopes: Launch, Compound, and Operator. Quoted on the call.
- [Proof](https://www.zway.ai/proof): How work is logged and reported, and why there are no client logos on this site yet.
- [Trust and ethics](https://www.zway.ai/trust): Who posts, from which accounts, and what Zway refuses to do.
- [Manifesto](https://www.zway.ai/manifesto): Building is solved. Distribution is not.
- [About](https://www.zway.ai/about): Why Zway exists and how it operates.
- [Careers](https://www.zway.ai/careers): Operator roles. The human layer is the product.
- [Book a demo](https://www.zway.ai/demo): Thirty minutes. You leave with the plan either way.
- [Request access](https://www.zway.ai/request-access): For people not ready for a call yet.

## Index

- [Channels](https://www.zway.ai/channels): The twelve channels Zway operators run.
- [Who it is for](https://www.zway.ai/for): The founders and company types Zway is built for.
- [Comparisons](https://www.zway.ai/vs): Honest comparisons, including when the alternative is better.
- [Answers](https://www.zway.ai/answers): Direct answers to growth marketing questions.
- [Blog](https://www.zway.ai/blog): Field notes on distribution, written from what actually ships.
- [Playbooks](https://www.zway.ai/playbooks): Step by step sequences you can run yourself.
- [Free tools](https://www.zway.ai/tools): Forty free calculators and generators. No signup.

## Channels

- [Discord and Slack Community Marketing](https://www.zway.ai/channels/communities): Private Discords, Slack groups, and niche forums have no usable API and gated membership. Zway operators join, participate for weeks, and earn the right to answer.
- [AI Search Visibility, Built and Maintained](https://www.zway.ai/channels/geo-ai-search): Getting named by ChatGPT and Perplexity comes from sources those models already trust. Zway operators place them and keep your pages structured and quotable.
- [Hacker News Launch Strategy, Run by Humans](https://www.zway.ai/channels/hacker-news): Hacker News has no write API, disallows every write path in robots.txt, and asks for human conversation. Zway operators post from real accounts and hold the thread.
- [Creator and UGC Marketing for Startups](https://www.zway.ai/channels/influencer-ugc): An AI can build the creator list and draft the first message. Zway operators run everything after it, the rates, briefs, chasing, and the decision to walk away.
- [LinkedIn Ghostwriting for Founders, Executed](https://www.zway.ai/channels/linkedin): LinkedIn allows API posting to a personal profile. The real constraint is voice, and the pipeline lives in comments and DMs, so an operator runs it daily.
- [Startup Newsletter Growth, Written and Shipped](https://www.zway.ai/channels/newsletter): A newsletter is two channels. Zway writes and ships your own issues every week, and negotiates placements in other lists by hand, one writer at a time.
- [Paid Social for Early Stage Startups](https://www.zway.ai/channels/paid-social): Paid social amplifies a message that already works and cannot invent one. Zway runs it only once organic proves the message, and never marks up your ad budget.
- [Product Hunt Launch Strategy, Run For You](https://www.zway.ai/channels/product-launches): Launches are won in the four weeks before the day. Zway builds the list by hand, writes the assets, and answers every comment live for the full fourteen hours.
- [Reddit Marketing for Startups, Run For You](https://www.zway.ai/channels/reddit): Reddit growth needs an account with real standing, not an API. Zway operators participate in your subreddits daily, disclose the relationship, and post what belongs.
- [B2B SaaS SEO Execution, Including the PRs](https://www.zway.ai/channels/seo): Most SEO stalls when a technical fix needs a pull request. Zway operators write the content, file the PRs against your repo, and follow them through review.
- [X Growth for Startups, Run by Operators](https://www.zway.ai/channels/x-twitter): X permits scheduled posting, but AI-generated replies need prior approval and replies are the channel. Zway operators write and send them from your account.
- [YouTube Marketing for Startups, Run For You](https://www.zway.ai/channels/youtube): YouTube is the slowest and heaviest channel to run. Zway does the research, scripts, edits, and comments. You still have to be the one on camera.

## Comparisons

- [Zway vs AI Marketing Agents](https://www.zway.ai/vs/ai-marketing-agents): AI marketing agents draft well and publish narrowly. Zway adds a trained operator layer for the channels and conversations an API cannot reach. An honest comparison.
- [Zway vs Doing Your Own Marketing as a Founder](https://www.zway.ai/vs/doing-it-yourself): Many founders should do their own marketing, at least at first, and we mean that. The real question is what your hours are worth and how you want to spend them.
- [Zway vs a Fractional CMO for Startups](https://www.zway.ai/vs/fractional-cmo): Most fractional CMOs do execute, and we will not pretend otherwise. The real difference is shape: one senior person part time, against a team of operators.
- [Zway vs Freelance Marketers for Startups](https://www.zway.ai/vs/freelancers): A good freelancer is excellent value and often the right answer. The difference is who carries coordination and context between them, which is usually you.
- [Zway vs Your First Growth Marketing Hire](https://www.zway.ai/vs/growth-marketing-hire): A growth hire gives you an owner, after a search, a notice period, and a ramp. Zway starts shipping in weeks across several channels. An honest comparison.
- [Zway vs Jasper for Startup Distribution](https://www.zway.ai/vs/jasper): Jasper is built for enterprise marketing teams and is good at that. Zway is built for founders with nobody to publish the draft. A precise, dated comparison.
- [Zway vs a Marketing Agency for Startups](https://www.zway.ai/vs/marketing-agency): An agency sells you an account team and a monthly retainer. Zway sells shipped work on your own channels in your voice. Where each one genuinely fits.
- [Zway vs NoimosAI: What We Can Verify](https://www.zway.ai/vs/noimosai): NoimosAI is a per-seat AI marketing agent for creators and small teams. Its channel coverage is not published, so here is what is verifiable and what is not.
- [Zway vs Okara: An Honest Comparison](https://www.zway.ai/vs/okara): Okara publishes to WordPress, Webflow, X and LinkedIn on approval. Its own docs say Reddit and Hacker News posting stay manual. That gap is the comparison.

## Who it is for

- [White Label Growth Execution for Agencies](https://www.zway.ai/for/agencies): You keep the client, the strategy, and the brand. Zway sits underneath as the execution layer that runs the daily work your team keeps dropping.
- [Marketing for AI Startups in a Crowded Category](https://www.zway.ai/for/ai-startups): Every AI startup makes the same claims, so claims stopped working. Zway publishes the demonstrated specifics only your team has, weekly, on your channels.
- [Growth Marketing for B2B SaaS Startups](https://www.zway.ai/for/b2b-saas): In B2B SaaS the demand already exists and the shortlist forms in private. Zway puts you in those rooms weekly, on your own channels, in your voice.
- [Developer Marketing for Devtools Companies](https://www.zway.ai/for/devtools): Developers close the tab on marketing. Zway runs the three things that still work for devtools: technical depth, real community presence, and docs.
- [Growth Marketing for Ecommerce Brands](https://www.zway.ai/for/ecommerce): The honest version: if your growth model is paid acquisition, hire a media team. Zway is for the surface outside the ad account that nobody is building.
- [Growth Marketing for Pre-Launch Startups](https://www.zway.ai/for/pre-launch-startups): Pre-launch is when distribution is cheapest to start and hardest to justify. Zway runs the channels that need lead time while you finish building.
- [Growth Marketing for Seed-Stage Startups](https://www.zway.ai/for/seed-stage): Seed money buys a clock, and the Series A story has to be legible before it runs out. Zway runs the fast and slow channels together from week one.
- [Growth Marketing Help for Solo Founders](https://www.zway.ai/for/solo-founders): One calendar, no second person, and distribution loses every week. Zway becomes the person who runs it daily on your accounts, in your voice.
- [Growth Marketing for Stealth Startups](https://www.zway.ai/for/stealth-startups): Stealth does not have to mean invisible at launch. Zway builds the audience, the search surface, and the accounts quietly, so launch day lands on something.
- [Growth Marketing for Technical Founders](https://www.zway.ai/for/technical-founders): Marketing is the one function you cannot inspect, which is why you keep deferring it. Zway is built to be inspected: documents, drafts, approvals, logs.

## Answers

- [AI CMO vs Human Growth Team: Which Do You Need?](https://www.zway.ai/answers/ai-cmo-vs-human-growth-team): It depends on what is missing. An AI CMO gives you strategy and drafts. A human team does the daily work. Most early companies are short of the second.
- [What Are the Best Growth Channels for B2B SaaS?](https://www.zway.ai/answers/best-growth-channels-for-b2b-saas): There is no universal ranking. For most B2B SaaS it is search, LinkedIn, and a few communities, run two at a time rather than six at once.
- [Can AI Post On Reddit For You?](https://www.zway.ai/answers/can-ai-post-on-reddit-for-you): Partly. Reddit's API has write endpoints, but access needs approval and commercial use needs a contract. Automated cross-posting is banned outright.
- [Do AI Marketing Agents Actually Execute?](https://www.zway.ai/answers/do-ai-marketing-agents-actually-execute): Sometimes. Owned channels with write APIs, your CMS, a personal LinkedIn profile, X, can be published to. Channels that need account standing cannot.
- [How Do Startups Get Their First 1000 Users?](https://www.zway.ai/answers/how-do-startups-get-their-first-1000-users): One at a time, from places where a founder can still be a person: direct conversations, communities they already belong to, and named public posts.
- [How Long Does SEO Take for a Startup?](https://www.zway.ai/answers/how-long-does-seo-take-for-a-startup): On a new domain, expect nothing measurable for two or three months, early long-tail rankings by month four to six, and real qualified traffic after month nine.
- [How Much Does A Growth Marketer Cost In 2026?](https://www.zway.ai/answers/how-much-does-a-growth-marketer-cost): Roughly $12,950 to $15,600 a month fully loaded for a mid-level US growth marketing manager, using Salary.com base ranges and the federal wage share of pay.
- [How Much Does a Marketing Agency Cost?](https://www.zway.ai/answers/how-much-does-a-marketing-agency-cost): Clutch data puts digital marketing retainers at $5,000 to $50,000 a month and Backlinko puts SEO retainers at $1,000 to $2,500. No B2B SaaS survey exists.
- [Reddit Marketing Without Getting Banned](https://www.zway.ai/answers/how-to-do-reddit-marketing-without-getting-banned): Post from an account with real history, follow each subreddit's own rules, disclose your affiliation, and never repeat the same content across communities.
- [Is Ghostwriting For Founders Ethical? Where The Line Is](https://www.zway.ai/answers/is-ghostwriting-for-founders-ethical): Yes, if the account is what it claims to be. A founder's approved views drafted by someone else is normal. An invented persona is not. That is the line.
- [Should a Founder Post on LinkedIn Themselves?](https://www.zway.ai/answers/should-a-founder-post-on-linkedin): Yes, in the sense that the account and the opinions must be yours. No, in the sense that you personally have to type every word or hit publish each time.
- [AI Growth Marketing Agent: What It Actually Is](https://www.zway.ai/answers/what-is-an-ai-growth-marketing-agent): An AI growth marketing agent researches, plans and drafts marketing work with little human input. Most stop at the draft. Very few publish anything.
- [What Is GEO (Generative Engine Optimization)?](https://www.zway.ai/answers/what-is-geo-generative-engine-optimization): GEO is making your company the source an AI assistant cites, rather than a link someone clicks. The same published pages as SEO, judged on being quoted.
- [Why Doesn't My AI Marketing Tool Ship Anything?](https://www.zway.ai/answers/why-ai-marketing-tools-dont-ship): Because it solved a problem you did not have. Producing words was never the bottleneck. Deciding, approving and doing it daily is the part that stalls.

## Blog

- [Hacker News Cannot Be Automated, on Purpose](https://www.zway.ai/blog/hacker-news-cannot-be-automated): Hacker News blocks automation at three separate layers: no write API, a robots file that disallows every write path, and a guideline banning AI text outright.
- [What LinkedIn's User Agreement Actually Says About Bots](https://www.zway.ai/blog/linkedin-user-agreement-bots): LinkedIn bans unauthorized automation, not automation itself. That word changes the picture, and its API quietly permits self-serve posting to a personal profile.
- [The One in Ten Rule Is Not Actually a Rule](https://www.zway.ai/blog/one-in-ten-rule-is-not-a-rule): Reddit's famous self-promotion ratio appears on its own help centre, described as informal, and in none of its enforceable policies. Here is what tracing it found.
- [The Real Cost of a Growth Hire, Worked Out](https://www.zway.ai/blog/real-cost-of-a-growth-hire): Base salary is not what a growth marketing hire costs. Loaded for real employer expenses using published BLS data, the monthly number looks different.
- [Zero Click Search Is Not a Theory Anymore](https://www.zway.ai/blog/zero-click-search-what-it-means): Two independent datasets, Pew Research and SparkToro, both show search clicks collapsing when an AI summary appears. Here is what the numbers actually say.

## Playbooks

- [The Content to Pipeline Loop](https://www.zway.ai/playbooks/content-to-pipeline-loop): How B2B content becomes qualified conversations instead of traffic. The buying-stage question list, the distribution step most programmes skip, and what to measure.
- [Getting Your First 1000 Users](https://www.zway.ai/playbooks/first-1000-users): The first thousand users come from being a person in places where people already are, not from scaled channels. Here is the unglamorous sequence that gets you there.
- [The Founder-Led LinkedIn System](https://www.zway.ai/playbooks/founder-led-linkedin-system): A repeatable weekly system for founder LinkedIn. Where posts come from, how to write in your own voice, and why the comments and DMs produce the pipeline.
- [The GEO Visibility Sprint](https://www.zway.ai/playbooks/geo-visibility-sprint): A four week sprint to get your product named by AI assistants. Build the prompt set, audit what assistants say now, fill the gaps, then re-measure the same prompts.
- [Reddit Without Getting Banned](https://www.zway.ai/playbooks/reddit-without-getting-banned): The sequence our operators run to build standing in a subreddit and eventually mention a product without being removed. Twelve weeks, mostly spent not selling.
- [The Stealth Launch Sequence](https://www.zway.ai/playbooks/stealth-launch-sequence): Work backwards from launch day. What to build in the twelve weeks before it, how to run the day itself, and what to do in the week after that most teams skip.

## Free tools

- [Growth cost calculator](https://www.zway.ai/tools/growth-cost-calculator): Compare what an in-house growth hire, an agency retainer, and a freelance stack really cost per month once salary loading and your own time are counted.
- [Founder time cost calculator](https://www.zway.ai/tools/founder-time-cost-calculator): Put a number on the hours you spend on marketing instead of product. Shows the monthly cost, the annual cost, and what those hours would buy elsewhere.
- [CAC payback calculator](https://www.zway.ai/tools/cac-payback-calculator): Work out how many months it takes to recover what you spent acquiring a customer, using gross margin rather than revenue, and see what it means for runway.
- [LTV to CAC calculator](https://www.zway.ai/tools/ltv-cac-calculator): Calculate lifetime value from churn and gross margin, then compare it against acquisition cost to see whether your growth model actually works.
- [Runway calculator](https://www.zway.ai/tools/runway-calculator): Calculate months of runway from cash, burn, and revenue, then see how a new hire or a marketing budget changes the date you run out.
- [Content cost calculator](https://www.zway.ai/tools/content-cost-calculator): Price a content programme properly: writing, editing, and the distribution work that most budgets leave out entirely. Per piece and per month.
- [SEO ROI calculator](https://www.zway.ai/tools/seo-roi-calculator): Estimate the pipeline value of an SEO programme from search volume, realistic click share, and your conversion rates, then compare it against the cost.
- [Paid CAC calculator](https://www.zway.ai/tools/paid-cac-calculator): Work forward from ad spend and cost per click through your funnel to a real cost per customer, then check it against your margin to see if it clears.
- [MRR growth projector](https://www.zway.ai/tools/mrr-growth-projector): Project monthly recurring revenue forward 24 months from your growth rate, expansion, and churn, then see how much a small rate change compounds.
- [Rule of 40 calculator](https://www.zway.ai/tools/rule-of-40-calculator): Add your growth rate to your profit margin, see whether the score clears 40, and compare what it costs to buy a point of growth against cutting a point of cost.
- [Churn impact calculator](https://www.zway.ai/tools/churn-impact-calculator): See what a change in monthly churn does to customer lifetime, lifetime value, and the new revenue you have to add every month just to stay flat.
- [Pipeline target calculator](https://www.zway.ai/tools/pipeline-target-calculator): Work backwards from an ARR goal through deal size, win rate, and conversion rates to the leads and meetings your team needs every single week.
- [A/B test significance calculator](https://www.zway.ai/tools/ab-test-significance-calculator): Run a two proportion z test on your A/B results. Get conversion rates, relative lift, and a p value, with an honest read on what the number does and does not say.
- [A/B test sample size calculator](https://www.zway.ai/tools/sample-size-calculator): Find how many visitors per variant you need to detect a given lift at 95 percent confidence and 80 percent power, and how many weeks that takes at your traffic.
- [Conversion funnel calculator](https://www.zway.ai/tools/conversion-funnel-calculator): Model up to five funnel stages, see the volume surviving each step and your overall conversion rate, then find which leak is worth fixing first.
- [First 1000 users planner](https://www.zway.ai/tools/first-1000-users-planner): Turn a target of 1000 users into weekly posting, outreach, and community activity per channel, then check the workload honestly against your team size.
- [llms.txt generator](https://www.zway.ai/tools/llms-txt-generator): Paste your key pages and get a valid llms.txt file, with an honest read on what the convention does, who reads it, and where to publish it.
- [robots.txt generator](https://www.zway.ai/tools/robots-txt-generator): Generate a robots.txt that names GPTBot, ClaudeBot, PerplexityBot and the rest, with a plain explanation of what blocking each one actually costs you.
- [Meta tag generator](https://www.zway.ai/tools/meta-tag-generator): Generate title, description, canonical, Open Graph and Twitter card tags from five fields, with a live character check against the lengths that survive.
- [Schema markup generator](https://www.zway.ai/tools/schema-markup-generator): Build valid JSON-LD for Organization, FAQPage, Article, Product, BreadcrumbList or WebSite, with required properties checked before the markup is output.
- [Title tag checker](https://www.zway.ai/tools/title-tag-checker): See how your title and meta description read as a search result, with a length verdict, a keyword check, and a plain note on why pixels beat characters.
- [Keyword density analyzer](https://www.zway.ai/tools/keyword-density-analyzer): Get word count, term frequency, density and the top terms in your draft, plus an honest verdict on why keyword density stopped mattering years ago.
- [AI visibility prompt pack](https://www.zway.ai/tools/ai-visibility-prompt-pack): Generate the prompts to run in ChatGPT, Claude, Gemini and Perplexity to test whether they name your brand, plus a scoring sheet. No API call, just the protocol.
- [SEO timeline estimator](https://www.zway.ai/tools/seo-timeline-estimator): Project month by month what organic search might return from your domain age, links, and publishing rate, using assumptions that are stated rather than hidden.
- [Readability scorer](https://www.zway.ai/tools/readability-scorer): Paste any text and get Flesch Reading Ease, Flesch-Kincaid grade level, average sentence length, and the one sentence doing the most damage to both.
- [Headline analyzer](https://www.zway.ai/tools/headline-analyzer): Score a headline on length, opening word, numbers, vague wording, and whether it makes a claim a reader could check. Returns specific rewrites, not a grade.
- [Jargon and buzzword checker](https://www.zway.ai/tools/jargon-buzzword-checker): Paste text and get every flagged phrase listed with its position and a plain English replacement, checked against a dictionary of 128 corporate and filler terms.
- [Reading time calculator](https://www.zway.ai/tools/reading-time-calculator): Word count and reading time at a words-per-minute figure you set yourself, with separate skim and careful estimates and an adjustment for technical writing.
- [Content brief generator](https://www.zway.ai/tools/content-brief-generator): Turn a target query, an audience, and an angle into a brief with the direct answer requirement, an H2 skeleton with word budgets, sources, and what to avoid.
- [Tweet thread splitter](https://www.zway.ai/tools/tweet-thread-splitter): Split long text into numbered posts that break on sentence boundaries instead of mid-sentence, with the character limit and numbering style both under your control.
- [LinkedIn post formatter](https://www.zway.ai/tools/linkedin-post-formatter): Format a LinkedIn post, see exactly where the see-more cut falls, check it against the 3000 character limit, get line-break suggestions, and count hashtags.
- [Email subject line tester](https://www.zway.ai/tools/email-subject-line-tester): Check a subject line against mobile and desktop truncation, count filter-bait words from a fixed list, and catch capitals and punctuation problems before you send.
- [Subreddit finder](https://www.zway.ai/tools/subreddit-finder): A hand-curated shortlist of subreddits by product category and audience, with a note on how each community treats self-promotion. Editorial, not live Reddit data.
- [UTM builder](https://www.zway.ai/tools/utm-builder): Build a properly encoded UTM link, and get warned about the mistakes that quietly ruin attribution: stray spaces, mixed case, double tagging, and internal links.
- [Channel picker](https://www.zway.ai/tools/channel-picker): Answer six questions about your buyer, deal size, and team, and get two or three channels worth running plus the ones to deliberately ignore for now.
- [Posting cadence planner](https://www.zway.ai/tools/posting-cadence-planner): Enter your channels, your weekly hours, and your team size, and see the real cadence those hours pay for, plus which channels have to be cut.
- [Cold email spam checker](https://www.zway.ai/tools/cold-email-spam-checker): Paste a subject and body to see the trigger words, link counts, punctuation, capitals, and length problems that make cold email look like bulk mail.
- [Launch checklist generator](https://www.zway.ai/tools/launch-checklist-generator): Generate an ordered launch checklist counting back from launch day, sized to your runway and team, and including the week after that most launches skip.
- [Social character counter](https://www.zway.ai/tools/social-character-counter): Count one piece of text against the limits for X, LinkedIn, Reddit, Hacker News, Bluesky, Instagram, and YouTube, with the in-feed truncation points shown.
- [Growth plan generator](https://www.zway.ai/tools/growth-plan-generator): Generate a specific 30 day growth plan from your stage, buyer, budget, and hours: named channels, week by week actions, and an explicit list of what not to do.

## Legal

- [Privacy policy](https://www.zway.ai/privacy): What Zway collects and how to have it deleted.
- [Terms of use](https://www.zway.ai/terms): Terms covering this website and the free tools.

## Full text

A complete plain-text description of the product, including what Zway does and
does not do, is at https://www.zway.ai/llms-full.txt

Every content page is also available as raw markdown by appending .md to its
path, for example https://www.zway.ai/channels/reddit.md